The new brand references Iceland’s location between Europe, North America and Asia, over the North Pole. The Icelandic air traffic control area already links the three continents, and Isavia has set itself the goal of achieving a connection to Asia through Keflavík Airport. The logo also suggests the tail fin of an aircraft and the keel of a Viking ship, thereby linking the travel modes that have been of the greatest importance to Icelanders over the centuries. We have used both these modes of transport to travel from Iceland to America and Europe, and they have been our lifeblood and foundation for the nation’s economy.
The advantages of the new brand strategy are numerous. We will now be able to reinforce the marketing effort for the international airports operated by Isavia – Keflavík International Airport, Akureyri Airport and Egilsstaðir Airport. Furthermore, presenting the entire operation under the same logo will more effectively introduce the domestic airports to tourists in Iceland and in the future have a positive impact on passenger increases through all our airports.
The completion of two years of hard work
The work underlying the new brand has for the most part been carried out over the past two years. Around 120 Isavia employees took part in the work and influenced the results, thereby contributing significantly to the project. A competition was held among advertising agencies in Iceland and five proposals were submitted. The advertising agency Hvíta húsið (The White House) sent in the winning proposal.